We exploit differences in litigation concerns combined with similarities in reputational concerns across two attest service types (comprehensive annual audits and limited interim reviews) to assess litigation-based and reputation-based theories of assurance quality. We contend that because the...

We develop a demand model for technology products that captures the effect of changes in the portfolio of models offered by a brand as well as the influence of the dynamics in its intrinsic preference on that brand's performance. In order to account for the potential correlation in the...

We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We study the matching process between transferable brand...