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Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.
;
Burgess, Lois
;
Lu, Mingyuan
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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