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Corporate brand equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari; Juntunen, Jouni; Juga, Jari - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 300-311
Persistent link: https://www.econbiz.de/10008905664
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Investigating brand equity of third-party service providers
Grant, David B.; Juntunen, Jouni; Juga, Jari; Juntunen, Mari - In: The journal of services marketing 28 (2014) 3, pp. 214-222
Persistent link: https://www.econbiz.de/10010391432
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The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora; Juntunen, Mari - In: The journal of product & brand management 32 (2023) 7, pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan; Salo, Jari; Juntunen, Jouni; Kumar, Ashish - In: Journal of business research : JBR 92 (2018), pp. 71-80
Persistent link: https://www.econbiz.de/10011925270