//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Negative engagement
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
13
Konsumentenverhalten
13
Social Web
11
Social web
11
Public relations
7
Öffentlichkeitsarbeit
7
Internet marketing
6
Online-Marketing
6
Brand management
5
Dienstleistungsqualität
5
Markenführung
5
Service quality
5
Stakeholder
5
Australia
4
Australien
4
Communication
4
Customer integration
4
Customer satisfaction
4
Kommunikation
4
Kundenintegration
4
Kundenzufriedenheit
4
Public sector
4
Social media
4
Öffentlicher Sektor
4
Confidence
3
Consumer engagement
3
Finland
3
Finnland
3
Internal communication
3
Interne Kommunikation
3
Vertrauen
3
Brand
2
Corporate reputation
2
Crisis management
2
Digitalisierung
2
Digitization
2
Employee retention
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Afshardoost, Mona
1
Bowden, Jana
1
Eshaghi, Mohammad Sadegh
1
Luoma-aho, Vilma
1
Reinikainen, Hanna
1
Salo, Jari
1
Teck Ming Tan
1
more ...
less ...
Published in...
All
Journal of strategic marketing
1
Technological forecasting & social change : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->