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Employer image within and across industries : moving beyond assessing points-of-relevance to identifying points-of-difference
Van Hoye, Greet; Lievens, Filip; Weijters, Bert; … - In: Human resource management 61 (2022) 5, pp. 525-541
Persistent link: https://www.econbiz.de/10013468285
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Fuzzy clustering approach to employer brand positioning : an Indian employer study
Thomas, Bejoy John; Jaykumar, David Sam; Jenifer, Clemence - In: Journal of academic research in economics 6 (2014) 2, pp. 194-224
Persistent link: https://www.econbiz.de/10011345853
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Strategic Employer Branding : The Brand and Image Management as Attractiveness for Talented Capital
Della Corte, Valentina - 2012
The main aim of the present research is that of evaluating brand and image management as strategy to attract talented human capital. In this direction, the research points at deepening employer branding as a perspective of both external and internal marketing strategies, aimed at attracting,...
Persistent link: https://www.econbiz.de/10013113530
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Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz; Azimi, Mohammad - In: Journal of business economics : JBE 92 (2022) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012795223
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Management accountants' image, role and identity : employer branding and identity conflict
Ala-Heikkilä, Virpi; Järvenpää, Marko - In: Qualitative research in accounting & management 20 (2023) 3, pp. 337-371
Persistent link: https://www.econbiz.de/10014323408
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Recruitment process outsourcing and applicant reactions : when does image make a difference?
Wehner, Marius Claus; Giardini, Angelo; Kabst, Rüdiger - In: Human resource management 54 (2015) 6, pp. 851-875
Persistent link: https://www.econbiz.de/10011412014
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The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan; Bagozzi, Richard P.; Meland, Kjersti V. - In: Marketing intelligence & planning 33 (2015) 2, pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
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Examining how corporations use online job ads to communicate employer brand image information
Nolan, Kevin P.; Gohlke, Madlen; Gilmore, Jasmine; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 300-312
Persistent link: https://www.econbiz.de/10010202895
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Young workers' perception of brand image : main and moderating effects
Myrden, Susan E.; Kelloway, Kevin - In: Journal of organizational effectiveness : people and … 2 (2015) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10011456404