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Brand image
Malaysia
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Consumer behaviour
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Multinationales Unternehmen
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Asmat Nizam Abdul Talib
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Japeri, Nadia
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Mahjabin Yusof
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Economic, educational, and touristic development in Asia
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Leveraging consumer behavior and psychology in the digital economy
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ECONIS (ZBW)
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Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib
;
Mahjabin Yusof
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 153-171)
.
2020
Persistent link: https://www.econbiz.de/10012242903
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Brand consciousness and brand loyalty : a study on foreign brand beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
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