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Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands

Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187

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Do food image and food neophobia affect tourist intention to visit a destination? : the case of Australia

Mun Yee Lai; Wang, Ying; Khoo-Lattimore, Catheryn - In: Journal of travel research : a quarterly publication of … 59 (2020) 5, pp. 928-949

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A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective : the case of Australia

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Pre- and post-trip perceptions: an insight into Chinese package holiday market to Australia

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Counterfeiting : Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands

Wang, Ying - 2018

While the Chinese luxury industry is enjoying rapid growth, the market for counterfeit luxury brands is growing equally fast. There are contradictory views regarding the role counterfeit luxury brands play in the marketplace. Luxury brand owners denounce counterfeit luxury products for harming...

Persistent link: https://www.econbiz.de/10012934733

Food and cuisine image in destination branding : toward a conceptual model

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The influence of customer brand identification on hotel brand evaluation and loyalty development

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The role of customer engagement in building consumer loyalty to tourism brands

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Enhancing customer relationships with retail service brands : the role of customer engagement

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