Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by the use...

Many content-based recommendation approaches are based on a dissimilarity measure based on the product attributes. In this paper, we evaluate four dissimilarity measures for product recommendation using an online survey. In this survey, we asked users to specify which products they considered to...

Dealers are assumed to contribute positively to brand retention. We argue that the type of brand moderates the effect of dealer performance on brand retention. Moreover, dealer retention is determined by different drivers for dealers selling different types of brands. To analyze our claims...

Previous studies have been inconclusive as to whether national brands have greater or smaller price elasticities than private labels. This paper examines consumers' price sensitivity for private labels and national brands within different socioeconomic environments and investigates how...

This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...

Tourism is truly an international/global industry. Tourism is vital to the economy of a country and sustainable tourism development requires an understanding of the complex interrelationships and interactions among a multitude of environmental factors and interdisciplinary forces that play a...