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From Country of Origin Liability to Country of Origin Advantage
Ramachandran, J. - 2012
'Liability of origin' and resource constraints make it extremely challenging for firms from emerging economies to …
Persistent link: https://www.econbiz.de/10013100635
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A lovable personality : the effect of brand personality on brand love
Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
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Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza; Sarkoohi, Pegah; Ghafouri, Farzad; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
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Body art as branded labour : at the intersection of employee selection and relationship marketing
Timming, Andrew R. - In: Human relations 70 (2017) 9, pp. 1041-1063
Persistent link: https://www.econbiz.de/10011716469
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
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Model of brand salience of consumer skincare soap products
Menon, Balakrishnan - In: Metamorphosis : a journal of management research 18 (2019) 2, pp. 130-141
Persistent link: https://www.econbiz.de/10013384354
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Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia; Babay, Hanene - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
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Erosion and variability in brand loyalty
Dekimpe, Marnik G. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957444