Brand is the most valuable asset of any company and promoting the product of that company through a brand ambassador … can enhance brand value or equity which in turn can be leveraged through brand extension. Although brand personality also … communication, provides instant recognition and transfers their goodwill to the brand. There are some theories like Source …

The purpose of this research is to identify the role of brand salience and nostalgia in the revitalization of … of traditional antiseptic creams were undertaken via convenience sampling across India. Brand salience and nostalgia … played a significant role in influencing customer perceived value and brand loyalty as outcomes of the revitalization of …

Past research has focused mainly on discovering the relationship between brand image, brand attitude, and purchasing … behavior. Such studies have found that consumers will rely on brand preference as the major purchasing reference when they have … positive brand attitudes toward products. Because the majority of tweens have less knowledge of brand choice and tend to seek …