and endorsement on other marketing strategies and customer psychographics such as; the brand image, brand positioning and …-cola and associate positive attributes with the brand which leads to attain positive brand image and brand image of coca … are creating positive impact on the sales, buying behaviour of young consumers, brand positioning and image. Coca …

brand outcomes of celebrity endorsement. The empirical context is the global airline industry with a fitting sample of at an …’s attractiveness and trustworthiness brings a lift in brand attitude, brand credibility, and in turn purchase intention towards … to use attractive celebrity endorsers with a global appeal who are trustworthy to enhance brand credibility …