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Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands

Miocevic, Dario; Brecic, Ruzica; Zdravkovic, Srdan - In: The journal of product & brand management 31 (2022) 5, pp. 718-730

Persistent link: https://www.econbiz.de/10013407497

Social media-driven consumer-brand interactions in Mexico : healthy food brands versus indulgent food brands

Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: Marketing Communications and Brand Development in …, (pp. 121-145). 2022

Persistent link: https://www.econbiz.de/10013274622

Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase inte...

Janssen, Loes; Bogaert, Eline A. M. - In: Journal of food products marketing : innovations in … 29 (2023) 2/3, pp. 69-81

Persistent link: https://www.econbiz.de/10014289609

The impact of brand transparency of food delivery apps in interactive brand communication

Chopdar, Prasanta Kr; Paul, Justin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 238-256

Persistent link: https://www.econbiz.de/10014521197

Investigating the brand equity strategy of halal food in a promising emerging Islamic market in a non-Muslim country

Sungnoi, Pattareya; Soonthonsmai, Vuttichat - In: Cogent business & management 11 (2024) 1, pp. 1-22

This research study highlighted the factors that influence the brand equity strategy of halal food products. In this … value on halal food brand equity in Thailand. A quantitative study was conducted using a structural equation model by LISREL …

Persistent link: https://www.econbiz.de/10014528192

The acceptance of halal food products among non-Muslim consumers in Indonesia

Farhan, Fikri; Sutikno, Bayu - In: Journal of international food & agribusiness marketing 36 (2024) 2, pp. 125-146

Persistent link: https://www.econbiz.de/10014567154

Reopening after the pandemic : leveraging the destination image to offset the negative effects of perceived risk

De Canio, Francesca; Martinelli, Elisa; Viglia, Giampaolo - In: Italian journal of marketing : ITJM 2023 (2023) 2, pp. 99-118

Persistent link: https://www.econbiz.de/10014330885

The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention

Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167

Persistent link: https://www.econbiz.de/10012695243

Transformative destination attractiveness : an exploration of salient attributes, consequences, and personal values

Alahakoon, Thilini; Pike, Steven; Beatson, Amanda - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 845-866

Persistent link: https://www.econbiz.de/10012649893

The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors

Sashittal, Hemant Chaitanya; Jassawalla, Avan R.; … - In: The journal of brand management : an international journal 30 (2023) 3, pp. 245-260

Persistent link: https://www.econbiz.de/10014326918