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The brand gap : wie sich die Kluft zwischen Design und Unternehmensstrategie schließen lässt
Neumeier, Marty - 2021
Persistent link: https://www.econbiz.de/10012390933
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Measuring brand association strength : a consumer based brand equity approach
French, Alan; Smith, Gareth - In: European journal of marketing : EJM 47 (2013) 8, pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
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Consumer-based brand equity and firm risk
Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: Journal of marketing 73 (2009) 6, pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
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Brand equity effects on bidding strategies in an online environment : evidence from eBay coin auctions
Bozman, Carl S.; McPherson, Matthew Q.; Friesner, Dan; … - In: International journal of e-business research : an … 10 (2014) 2, pp. 1-22
Persistent link: https://www.econbiz.de/10010425644
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Consumers' willingnes to pay using an experimental auction methodology : applications to brand equity
Li, Yan Ming; Ellis, Joan L. - In: International journal of consumer studies 38 (2014) 4, pp. 436-441
Persistent link: https://www.econbiz.de/10010407422
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Exploring consumer knowledge structures using associative network analysis
Teichert, Thorsten; Schöntag, Katja - In: Psychology & marketing 27 (2010) 4, pp. 369-398
Persistent link: https://www.econbiz.de/10003963757
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The impact of service failure on brand credibility
Bougoure, Ursula Sigrid; Russell-Bennett, Rebekah; … - In: Journal of retailing and consumer services 31 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
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The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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Investigating the service brand : a customer value perspective
Brodie, Roderick J.; Whittome, James R. M.; Brush, … - In: Journal of business research : JBR 62 (2009) 3, pp. 345-355
Persistent link: https://www.econbiz.de/10003840062