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Consumer-based brand equity : does Country of Origin (COO) matter to Generation Z consumers?
Sharma, Rajesh - In: South Asian journal of management : SAJM 26 (2019) 1, pp. 136-150
Persistent link: https://www.econbiz.de/10012101812
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Building customer-based brand equity of domestic brands : role of brand equity dimensions
Sharma, Rajesh - In: Metamorphosis : a journal of management research 16 (2017) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10011815898
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CSR, trust, brand loyalty and brand equity : empirical evidences from sportswear industry in the NCR region of India
Sharma, Rajesh; Jain, Vranda - In: Metamorphosis : a journal of management research 18 (2019) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10013384340