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Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
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Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Public Sector Marketing Communications Volume I : …, (pp. 69-98). 2022
Persistent link: https://www.econbiz.de/10013415061
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B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023
Persistent link: https://www.econbiz.de/10013543213
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The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet; Northey, Gavin; Tran, Quan; Septianto, Felix - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
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Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake; Diem Khac Xuan Do; Ngo, Liem Viet; Tran Ha … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
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Cross-modal interactions between color and texture of food
Chylinski, Mathew; Northey, Gavin; Ngo, Liem Viet - In: Psychology & marketing 32 (2015) 9, pp. 950-966
Persistent link: https://www.econbiz.de/10011340189
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Value creation architecture and engineering : a business model encompassing the firm-customer dyad
Ngo, Liem Viet; O'Cass, Aron - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 496-514
Persistent link: https://www.econbiz.de/10008662673
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Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective
Paramita, Widya; Huynh Ba Chan Nhu; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648851
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567