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~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
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Brand management
Customer satisfaction
Marketingmanagement
Markenimage
10,917
Brand image
10,669
Markenführung
7,001
Konsumentenverhalten
6,531
Consumer behaviour
6,530
Brand
3,263
Markenartikel
3,240
Relationship marketing
1,853
Beziehungsmarketing
1,852
Social Web
977
Social web
977
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970
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967
Online-Marketing
895
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885
Designation of origin
873
Herkunftsbezeichnung
873
Tourism marketing
737
Tourismusmarketing
737
Kundenzufriedenheit
651
Marketing management
593
Destination management
591
Destinationsmanagement
591
Corporate reputation
490
Firmenimage
490
Brand loyalty
485
Deutschland
481
Germany
465
Holiday behaviour
455
Urlaubsverhalten
455
Advertising
446
Werbung
445
Persönlichkeitspsychologie
422
Personality psychology
421
Markentreue
418
Viral marketing
414
Virales Marketing
414
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1,194
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Burmann, Christoph
62
Loureiro, Sandra Maria Correia
27
Keller, Kevin Lane
25
Melewar, T. C.
25
Phau, Ian
22
Diamantopoulos, Adamantios
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Guzman, Francisco
20
Han, Heesup
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Foroudi, Pantea
16
MacInnis, Deborah J.
16
Huber, Frank
15
Khan, Imran
15
Romaniuk, Jenni
15
Christodoulides, George
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
Usman, Osly
14
Esch, Franz-Rudolf
13
Gil Saura, Irene
13
Gupta, Suraksha
13
King, Ceridwyn
13
Kumar, Vikas
13
Piehler, Rico
13
Rahman, Zillur
13
Sattler, Henrik
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Khamitov, Mansur
12
Park, Jungkun
12
Shimul, Anwar Sadat
12
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Springer Fachmedien Wiesbaden
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NetLibrary, Inc
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Haufe-Lexware GmbH & Co. KG
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
Finansovyj Universitet
1
Friedrich-Schiller-Universität Jena
1
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Trier
1
Verlag Dr. Kovač
1
Verlag Hermann Schmidt <Mainz>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftlicher Verlag Berlin
1
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Journal of business research : JBR
364
The journal of product & brand management
282
The journal of brand management : an international journal
280
Journal of retailing and consumer services
171
European journal of marketing : EJM
81
Asia Pacific journal of marketing and logistics
75
Psychology & marketing
71
Journal of marketing communications
68
Marketing intelligence & planning
65
International journal of hospitality management
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
61
Industrial marketing management : the international journal for industrial and high-tech firms
52
SpringerLink / Bücher
51
Journal of international consumer marketing
50
Cogent business & management
49
Marketing letters : a journal of research in marketing
48
Journal of travel and tourism marketing
46
Tourism management : research, policies, practice
46
International marketing review
45
Journal of global marketing
44
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
43
Journal of marketing
43
Journal of the Academy of Marketing Science
43
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of consumer studies
41
Journal of marketing management : MM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
Journal of Islamic marketing
34
Journal of fashion marketing and management
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
29
The marketing review
29
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ECONIS (ZBW)
7,400
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1
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429717
Saved in:
2
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515362
Saved in:
3
An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
-
1993
Persistent link: https://www.econbiz.de/10000883450
Saved in:
4
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
5
Influences of category structure on brand positioning and choice
Coupey, Eloise
;
Jung, Kwon
-
1993
Persistent link: https://www.econbiz.de/10000866006
Saved in:
6
Brands : economic ideology and consumer society
Casson, Mark
-
1993
Persistent link: https://www.econbiz.de/10000867987
Saved in:
7
"Extendibility of umbrella brands"
Dawar, Niraj
-
1993
Persistent link: https://www.econbiz.de/10000869344
Saved in:
8
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
Saved in:
9
Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000617778
Saved in:
10
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
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