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Relationship management : an integrative model
Arbouw, Arthur R.; Schoonen, Peter-Marc - 1993
Persistent link: https://www.econbiz.de/10000879791
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Total quality management: customer orientation without marketing?
Stauss, Bernd - 1993
Persistent link: https://www.econbiz.de/10000880112
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Basic types of business strategies and their implications on product development and marketing
Rajala, Arto - 1994
Persistent link: https://www.econbiz.de/10000884402
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BVAR as a category management tool : an illustration and comparison with alternative techniques
Curry, David J. (contributor) - 1994
Persistent link: https://www.econbiz.de/10000885243
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Marketing's role in economic development
Reddy, Allan C. - 1994
Persistent link: https://www.econbiz.de/10000885670
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Monopolistic competition with marketing and search : a characterization of Epsilon-Nash equilibria for finite markets
Zink, Helmut - 1993
Persistent link: https://www.econbiz.de/10000885903
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Effektivität computergestützter Management-Entscheidungsprozesse
Walterscheid, Heinz - 1996
Persistent link: https://www.econbiz.de/10000936313
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Der Kunde ist König - bis 18.30 Uhr : Studien zu Auswirkungen einer Änderung des Ladenschlußgesetzes auf Anbieter, Nachfrager und das Marketing-Mix
Eusterbrock, Claudia; Wickenhäuser, Fritz - 1996
Persistent link: https://www.econbiz.de/10000937586