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Co-Branding zwischen Sport und Medien : eine Analyse des Fallbeispiels Schalke 04 TV
Woratschek, Herbert; Kunz, Reinhard; Ströbel, Tim - In: Dienstleistungsmarken : Forum Dienstleistungsmanagement, (pp. 139-161). 2008
Persistent link: https://www.econbiz.de/10003677235
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Markenerfolg durch Brand Communities : eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Popp, Bastian - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009009286
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Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 107-123). 2014
Persistent link: https://www.econbiz.de/10010354128
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Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian; Woratschek, Herbert - In: Sport management review 19 (2016) 2, pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986