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~subject:"Brand management"
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Stimmung und Werbewirkung
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Brand management
Emotion
10,573
Werbewirkung
7,929
Advertising effects
7,703
Konsumentenverhalten
6,797
Consumer behaviour
6,780
Werbung
3,938
Advertising
3,871
Online-Marketing
2,275
Internet marketing
2,263
Wirtschaftspsychologie
1,906
Markenführung
1,720
Economic psychology
1,659
Theorie
1,635
Theory
1,612
Markenimage
1,379
Brand image
1,353
Cognition
1,189
Kognition
1,187
Werbepsychologie
1,179
Experiment
1,148
USA
1,102
United States
1,084
Psychology of advertising
1,058
Persönlichkeitspsychologie
1,045
Personality psychology
1,038
Beziehungsmarketing
1,011
Relationship marketing
1,008
Social Web
1,001
Social web
1,000
Deutschland
862
Intelligenz
855
Intelligence
833
Brand
828
Germany
827
Markenartikel
827
Kundenzufriedenheit
824
Customer satisfaction
823
Arbeitszufriedenheit
724
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1,506
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213
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Pelsmacker, Patrick de
15
Dens, Nathalie
14
Esch, Franz-Rudolf
13
Sarkar, Abhigyan
11
Bauer, Hans H.
9
Huber, Frank
9
Loureiro, Sandra Maria Correia
9
Gutjahr, Gert
8
Häusel, Hans-Georg
8
Langner, Tobias
8
Septianto, Felix
8
Sreejesh, S.
8
Bagozzi, Richard P.
7
Hussain, Khalid
7
Junaid, Muhammad
7
Romaniuk, Jenni
7
Sarkar, Juhi Gahlot
7
Erfgen, Carsten
6
Gierl, Heribert
6
Meyer, Frederik
6
Srivastava, R. K.
6
Torres, Ivonne M.
6
Vashisht, Devika
6
Verhellen, Yann
6
Zúñiga, Miguel Ángel
6
Baxter, Stacey M.
5
Brunner, Christian Boris
5
Burmann, Christoph
5
Fischer, Alexander
5
Foroudi, Pantea
5
Gilal, Faheem Gul
5
Gilal, Naeem Gul
5
Gilal, Rukhsana Gul
5
Guzman, Francisco
5
Guèvremont, Amélie
5
Hayes, Jameson L.
5
Hou, Fujun
5
Ilicic, Jasmina
5
Ko, Eunju
5
Madadi, Rozbeh
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Springer Fachmedien Wiesbaden
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2
Helmut-Schmidt-Universität
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Österreichische Werbewissenschaftliche Gesellschaft
2
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
76
The journal of brand management : an international journal
66
The journal of product & brand management
58
International journal of advertising : the review of marketing communications
46
Journal of marketing communications
40
International journal of advertising : the quarterly review of marketing communications
29
Journal of retailing and consumer services
29
Journal of promotion management : innovations in planning and applied research
28
Psychology & marketing
28
Journal of promotion management : JPM
26
SpringerLink / Bücher
26
Journal of advertising research
25
International journal of internet marketing and advertising : IJIMA
21
International journal of hospitality management
19
Marketing letters : a journal of research in marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Marketing : ZFP ; journal of research and management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing intelligence & planning
14
European journal of marketing : EJM
13
Asia Pacific journal of marketing and logistics
11
International journal of market research
11
European journal of marketing
10
Journal of strategic marketing
10
The journal of consumer marketing
10
Cogent business & management
9
International journal of consumer studies
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of marketing research : JMR
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
8
Global business review
8
International journal of sports marketing & sponsorship
8
Journal of global marketing
8
Journal of hospitality marketing & management
8
Journal of marketing management : MM
8
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
1,718
Other ZBW resources
1
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1
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
2
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
3
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Binar, Bernd
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
6
Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Neuroscience and the economics of decision making
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10010371035
Saved in:
7
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
8
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
9
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
10
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
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