Social media platforms mediate and regulate how influencers engage in monetisation practices. In this social-legal paper we examine one form of monetisation, influencer marketing, to understand how platform policies and interfaces shape commercial content for influencers. We situate our inquiry...

In its Proposal for a Digital Services Act (“DSA”), the European Commission highlighted the need for new transparency obligations to arrive at accountable digital services, ensure a fair environment for economic operators and empower consumers. However, the proposed new rules seem to focus...

This Article proposes a new legislative technique for consumer protection in sales law. It develops the idea of “branding” optional standardised contracts, which a business could offer as applicable law to its clients by simply stamping the symbol of the contract-brand on the package of its...

Sport betting is in Germany, like other public lotteries, strictly regulated as a state monopoly. This state monopoly has been declared as an illegitimate fiscal monopoly by the German Supreme Court (Bundesverfassungsgericht) in March 2006. Following this sentence, a state monopoly in future has...

Chapter 1: Branding, Consumerism, and Contemporary Marketing: A Critical Perspective Ayantunji Gbadamosi -- Chapter 2: Brands and Psychological Influences on Consumer Behaviour Ayantunji Gbadamosi Kareem Folohunso, Sani -- Chapter 3: Consumers, identity, and brand personality Vish Maheshwari,...