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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.; Craig, C. Samuel; Nijssen, Edwin J. - 2006
Persistent link: https://www.econbiz.de/10003410973
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Dynamics of international brand architecture: overview and directions for future research
Douglas, Susan P.; Craig, C. Samuel - In: Handbook of research in international marketing, (pp. 261-278). 2003
Persistent link: https://www.econbiz.de/10001803895
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Building global brands in the 21st century
Craig, C. S.; Douglas, Susan P. - In: Japan and the world economy : international journal of … 12 (2000) 3, pp. 273-283
Persistent link: https://www.econbiz.de/10001505430