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Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart
;
Parker, Cathy
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
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Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
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