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Brand management
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Systems constellations: a better way to identify branding opportunities?
Jurg, Wim
;
Bloemer, Johanna M.
;
Doorewaard, Hans
;
Peelen, Ed
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 239-257
Persistent link: https://www.econbiz.de/10003653613
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