//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Complaining in cyberspace : th...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Service quality
20,638
Dienstleistungsqualität
20,622
Internet
19,756
Theorie
11,901
Theory
11,662
Beziehungsmarketing
11,174
Relationship marketing
11,154
Customer satisfaction
9,097
Kundenzufriedenheit
9,075
Electronic Commerce
8,234
E-commerce
7,699
Markenführung
7,617
USA
7,309
United States
7,035
Deutschland
6,964
Markenimage
6,629
Brand image
6,604
Online-Handel
6,432
Online retailing
6,414
Germany
6,375
Hotel industry
6,339
Hotellerie
6,331
Social Web
5,889
Social web
5,884
Online-Marketing
5,357
Internet marketing
5,343
Einzelhandel
4,405
Retail trade
4,312
Brand
4,257
Markenartikel
4,248
Experiment
3,662
Werbewirkung
3,646
Advertising effects
3,604
Verbraucherverhalten
3,566
Emotion
3,486
Preismanagement
3,305
Pricing strategy
3,297
more ...
less ...
Online availability
All
Undetermined
4,065
Free
1,107
Type of publication
All
Article
6,400
Book / Working Paper
1,215
Journal
1
Type of publication (narrower categories)
All
Article in journal
5,957
Aufsatz in Zeitschrift
5,957
Aufsatz im Buch
432
Book section
432
Hochschulschrift
152
Graue Literatur
123
Non-commercial literature
123
Thesis
114
Arbeitspapier
74
Working Paper
74
Conference paper
65
Konferenzbeitrag
65
Collection of articles of several authors
56
Sammelwerk
56
Reprint
54
Aufsatzsammlung
40
Case study
29
Fallstudie
29
Konferenzschrift
23
Conference proceedings
12
Ratgeber
7
Guidebook
6
Handbook
5
Handbuch
5
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
4
Festschrift
4
Sammlung
4
Lehrbuch
3
Systematic review
3
Übersichtsarbeit
3
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Interview
2
Textbook
2
Amtsdruckschrift
1
Elektronischer Datenträger
1
Government document
1
more ...
less ...
Language
All
English
7,227
German
387
Polish
3
French
2
Undetermined
2
Russian
1
Author
All
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Sarkar, Abhigyan
24
Han, Heesup
23
Bang, Nguyen
21
Keller, Kevin Lane
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
16
Casidy, Riza
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
King, Ceridwyn
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Rahman, Zillur
14
Sreejesh, S.
14
Christodoulides, George
13
Dens, Nathalie
13
Dev, Chekitan S.
13
Fournier, Susan
13
Park, C. Whan
13
Park, Jungkun
13
Paul, Justin
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Ahn, Jiseon
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
13
Information Resources Management Association
7
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
more ...
less ...
Published in...
All
Journal of business research : JBR
416
The journal of product & brand management
286
The journal of brand management : an international journal
271
Journal of retailing and consumer services
254
International journal of hospitality management
93
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
79
Journal of marketing communications
73
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
SpringerLink / Bücher
50
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of promotion management : JPM
47
Cogent business & management
45
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of contemporary hospitality management
43
Journal of marketing
43
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of retailing
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of hospitality marketing & management
32
more ...
less ...
Source
All
ECONIS (ZBW)
7,614
RePEc
2
Showing
1
-
10
of
7,616
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
2
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
3
Buffering effects of brand community identification in service failures : the role of customer citizenship behaviors
Mandl, Leonhard
;
Hogreve, Jens
- In:
Journal of business research : JBR
107
(
2020
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012156727
Saved in:
4
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
5
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
6
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
7
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
8
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
9
When frontline robots emerge: the double-edged-sword effect of anticipated trust on intention to switch brands after service failure
Cui, Jinsheng
;
Zhang, Mengwei
;
Zhong, Jianan
- In:
Journal of service theory and practice
33
(
2023
)
6
,
pp. 842-872
Persistent link: https://www.econbiz.de/10014448129
Saved in:
10
Brand credibility and customer-based brand equity : a service recovery perspective
Rifi, Azzam
;
Mostafa, Rania B.
- In:
Journal of financial services marketing
27
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013170430
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->