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An empirical study on the deci...
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Brand management
Consumer behaviour
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China
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Konsumentenverhalten
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Brand
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Brand image
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Internet marketing
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Markenartikel
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Markenführung
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Markenimage
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Online-Marketing
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1127-1279
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Agrarberufe
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Agricultural workers
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Brand competence
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Brand love
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Brand perception
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Brand warmth
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Breakthrough curve
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Computerspiel
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Consumers
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Cool and cuteness
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Decision
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Decision making
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Dienstleistungsqualität
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Disadvantaged groups
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E-commerce
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Electronic Commerce
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Emotion
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Emotional polarity
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Entscheidung
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Factor analysis
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Geschichte
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Getreide
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Getreidemarkt
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Grain
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Grain market
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Baoku, Li
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Nan, Yafeng
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Yao, Ruoxi
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Asia Pacific journal of marketing and logistics
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Journal of contemporary marketing science
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Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li
;
Nan, Yafeng
;
Yao, Ruoxi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
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2
Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews
Baoku, Li
;
Nan, Yafeng
- In:
Journal of contemporary marketing science
6
(
2023
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10014422222
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