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~subject:"Brand management"
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Brand management
Markenführung
24
Brand image
13
Relationship marketing
12
Beziehungsmarketing
11
Brand equity
11
Consumer behaviour
11
Markenimage
10
Corporate reputation
8
Konsumentenverhalten
8
Rhetoric
8
Brand
7
Brand architecture
7
Firmenimage
7
Markenarchitektur
7
Narratives
7
Co-creation
5
Corporate Social Responsibility
5
Corporate culture
5
Corporate social responsibility
5
Customer integration
5
Kundenintegration
5
Markenartikel
5
Spain
5
Brands
4
Business ethics
4
Corporate branding
4
Corporate identity
4
Emotion
4
Unternehmensethik
4
Unternehmenskultur
4
Brand identity
3
Brand loyalty
3
Common method variance
3
Communication
3
Corporate brands
3
Customer perceived ethicality
3
Generalizability theory
3
International marketing
3
Internationales Marketing
3
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24
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5
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19
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19
conceptual-paper
3
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2
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English
29
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Iglesias, Oriol
29
Ind, Nicholas
11
Markovic, Stefan
7
Lim, Ming
3
Roper, Stuart
3
Schultz, Majken
3
Sierra, Vicenta
3
Singh, Jatinder Jit
3
Alfaro, Manuel
2
Bonet, Eduard
2
Saleem, Fathima Zahara
2
Alejandro, Thomas Brashear
1
Balmer, John M.T.
1
Casabayó, Mònica
1
Cornelius, Nelarine
1
Jo Hatch, Mary
1
Koporcic, Nikolina
1
Landgraf, Polina
1
Machado, Joana
1
Mingione, Michela
1
Rialp Criado, Josep
1
Rindell, Anne
1
Rodrigues, Clarinda
1
Sauquet, Alfonso
1
Sharma, Piyush
1
Singh, Jatinder J.
1
Trueman, Myfanwy
1
Wallace, James
1
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Global Brand Conference <11., 2016, Bradford>
1
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The journal of brand management : an international journal
5
European Journal of Marketing
3
Journal of business ethics : JOBE
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of organizational change management
2
The journal of product & brand management
2
Advances in corporate branding
1
Brands with a conscience : how to build a successful and responsible brand
1
Business horizons
1
California management review
1
Journal of Organizational Change Management
1
Journal of Product & Brand Management
1
Marketing Intelligence & Planning
1
Marketing Intelligence & Planning: Volume 33, Issue 2
1
Marketing intelligence & planning
1
Routledge companions in business, management and marketing
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ECONIS (ZBW)
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Other ZBW resources
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Persuasive brand management : how managers can influence brand meaning when they are losing control over it
Iglesias, Oriol
;
Bonet, Eduard
- In:
Journal of organizational change management
25
(
2012
)
2
,
pp. 251-264
Persistent link: https://www.econbiz.de/10009547165
Saved in:
2
How to support consumer-brand relationships : the role of corporate culture and human resource policies and practices
Iglesias, Oriol
;
Saleem, Fathima Zahara
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 216-234
Persistent link: https://www.econbiz.de/10011326044
Saved in:
3
Building brands together : emergence and outcomes of co-creation
Ind, Nicholas
;
Iglesias, Oriol
;
Schultz, Majken
- In:
California management review
55
(
2012/13
)
3
,
pp. 5-26
Persistent link: https://www.econbiz.de/10009771569
Saved in:
4
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
5
Brand desire : how to create consumer involvement and inspiration
Ind, Nicholas
;
Iglesias, Oriol
-
2016
Persistent link: https://www.econbiz.de/10011536767
Saved in:
6
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
7
Context and time in brand image constructions
Rindell, Anne
;
Iglesias, Oriol
- In:
Journal of organizational change management
27
(
2014
)
5
,
pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
Saved in:
8
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
Saved in:
9
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
10
How to be a brand with a conscience
Iglesias, Oriol
;
Ind, Nicholas
- In:
Brands with a conscience : how to build a successful …
,
(pp. 203-211)
.
2016
Persistent link: https://www.econbiz.de/10011572255
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