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Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Giraldi, Angelo; Cesareo, Ludvica - In: Tourism and hospitality research : the surrey quarterly … 14 (2014) 4, pp. 197-205
Persistent link: https://www.econbiz.de/10010428092
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Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand...
Persistent link: https://www.econbiz.de/10012799979
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On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
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Destination brand image and destination brand choice in the context of health crisis : scale development
Majeed, Salman; Zhou, Zhimin; Kim, Woo Gon - In: Tourism and hospitality research : THR 24 (2024) 1, pp. 134-151
Persistent link: https://www.econbiz.de/10014632092
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Projected and perceived destination brand personalities : the case of South Korea
Kim, Soyeon; Lehto, Xinran Y. - In: Journal of travel research : a quarterly publication of … 52 (2013) 1, pp. 117-130
Persistent link: https://www.econbiz.de/10009749874
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Impact of tourism marketing on destination image : industry perspectIves
Day, Jonathon; Cai, Liping A.; Murphy, Laurie - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 3, pp. 273-284
Persistent link: https://www.econbiz.de/10009622514
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Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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The sensory brand of the destination : case study Transylvania
Diţoiu, Mihail-Cristian; Stăncioiu, Aurelia-Felicia; … - In: Theoretical and applied economics : GAER review 21 (2014) 5, pp. 37-50
Persistent link: https://www.econbiz.de/10011557733