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A combined segmentation and demand model for store brands

Baltas, George - In: European Journal of Marketing 37 (2003) 10, pp. 1499-1513

This paper presents an empirical study on store brand demand and its determinants. A two‐stage model is considered, in which the consumer decides whether to buy store brands, as well as how to allocate category expenditure between retail and manufacturer brands. The first stage identifies the...

Persistent link: https://www.econbiz.de/10014722126

Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand

Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105

Persistent link: https://www.econbiz.de/10012425334

Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study

Wang, Shih-Ching; Soesilo, Primidya K.; Zhang, Dan - In: Journal of international consumer marketing 27 (2015) 3, pp. 237-252

Persistent link: https://www.econbiz.de/10011306309

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK

Wang, Pengji; Kuah, Adrian T.H.; Lu, Qinye; Wong, Caroline - In: The journal of brand management : an international journal 28 (2021) 3, pp. 325-346

Persistent link: https://www.econbiz.de/10012550289

Multidimensional green brand equity : a cross-cultural scale development and validation study

Ishaq, Muhammad Ishtiaq - In: International journal of market research 63 (2021) 5, pp. 560-575

Persistent link: https://www.econbiz.de/10012625167

Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements

Gilal, Naeem Gul; Zhang, Jing; Gilal, Faheem Gul; … - In: The journal of asset management 27 (2020) 2, pp. 160-180

Persistent link: https://www.econbiz.de/10012298766

The impacts of university brand on Korean and US consumers : focusing on brand reputation and brand fit

Shin, Seryong; Hong, Jinhwan - In: Journal of international trade & commerce 18 (2022) 2, pp. 65-79

Persistent link: https://www.econbiz.de/10013483152

Eco-warriors : shifting sustainable retail strategy via authentic retail brand image

Kennedy, Ann-Marie; Kapitan, Sommer; Soo, Samuel - In: Australasian marketing journal 24 (2016) 2, pp. 125-134

Persistent link: https://www.econbiz.de/10011527537

Predictors and effects of retail brand equity : a cross-sectoral analysis

Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank - In: Journal of retailing and consumer services 31 (2016), pp. 265-276

Persistent link: https://www.econbiz.de/10011528707

Marketing management of the territory in the aspect of the regional brand formation

Bondarenko, V. A.; Kalieva, O. M.; Pisareva, E. V. - In: European research studies 21 (2018) 2, pp. 72-78

Persistent link: https://www.econbiz.de/10012221008

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