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E-marketing strategy: an explo...
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Brand management
Consumer behaviour
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Journal of strategic marketing
1
Measuring business excellence : the journal of organizational performance management
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ECONIS (ZBW)
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Beyond brand exposure : measuring the sponsorship halo effect
Vance, Lenny
;
Raciti, Maria M.
;
Lawley, Meredith
- In:
Measuring business excellence : the journal of …
20
(
2016
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011688971
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2
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
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