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~subject:"Brand management"
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Brand management
Perception
5,834
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5,310
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English
270
German
51
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Steiner, Paul
8
Han, Heesup
4
Brandtweiner, Roman
3
Diţoiu, Mihail-Cristian
3
Dzyabura, Daria
3
Kilian, Karsten
3
Lindstrøm, Martin
3
Onişor, Lucian-Florin
3
Phau, Ian
3
Rempel, Jan Eric
3
Springer, Christiane
3
Stăncioiu, Aurelia-Felicia
3
Abbate, Sandro
2
Borges, Adilson
2
Brasel, S. Adam
2
Chua, Bee-Lia
2
Cian, Luca
2
De Chernatony, Leslie
2
Eliaz, Kfir
2
Esch, Franz-Rudolf
2
Florack, Arnd
2
Fries, Anne
2
Furukawa, Hiroyasu
2
Gu, Bin
2
Gürhan-Canli, Zeynep
2
Hehn, Patrick
2
Janiszewski, Chris
2
Johnen, Marius
2
Kadembo, Ernest M.
2
Krishna, Aradhna
2
Liu, Liu
2
Luo, Xueming
2
Makasi, Africa
2
Melewar, T. C.
2
Mizik, Natalie
2
Nyagadza, Brighton
2
Ochkovskaya, Marina
2
Pieters, Rik
2
Puligadda, Sanjay
2
Quintal, Vanessa
2
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Springer Fachmedien Wiesbaden
6
Deutschland <Bundesrepublik> / Umweltbundesamt
1
Gesellschaft zur Erforschung des Markenwesens
1
Markendialog <18, 2014, Berlin>
1
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Journal of business research : JBR
19
SpringerLink / Bücher
8
The journal of product & brand management
8
The journal of brand management : an international journal
6
International journal of hospitality management
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
International journal of consumer studies
4
Journal of travel and tourism marketing
4
Research
4
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Journal of vacation marketing : an international journal
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection / Business and Economics
3
Theoretical and applied economics : GAER review
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
Journal for global business advancement : JGBA
2
Journal of advertising research
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of customer behaviour
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Psychology & marketing
2
Qualitative market research : an international journal
2
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ECONIS (ZBW)
318
Other ZBW resources
2
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1
The influence of alcohol on advertising
perception
and recall during a sports viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
Saved in:
2
Chinese hotel guest
perception
of international chain hotels under the same hotel brand in different travel destinations : the cases of intercontinental and Sheraton
Sun, Sunny
;
Tong, Karen TszLun
;
Law, Chun Hung Roberts
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10011951210
Saved in:
3
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
4
Time
dimension in consumers' image construction process : introduction image heritage and image-in-use
Rindell, Anne
-
2010
Persistent link: https://www.econbiz.de/10003969131
Saved in:
5
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
6
Optimal product line strategies for entry in new markets
Joshi, Yogesh V.
-
2007
Persistent link: https://www.econbiz.de/10009707952
Saved in:
7
Strategic timing of product introduction under heterogeneous demand
Dahl Winther, Christian
-
2009
Persistent link: https://www.econbiz.de/10003829387
Saved in:
8
Operative Umsetzung von Relaunch-Aktivitäten
Schweitzer, Fiona
;
Gabriel, Iris
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 345-368)
.
2013
Persistent link: https://www.econbiz.de/10011447473
Saved in:
9
Does repurchase timing matter in promotional framing effect?
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
Saved in:
10
Quality perceptions and asymmetric switching between brands
Allenby, Greg M.
;
Rossi, Peter E.
-
1990
Persistent link: https://www.econbiz.de/10000811127
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