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~subject:"Brand management"
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Brand management
Consumer behaviour
18
Konsumentenverhalten
18
South Africa
13
Südafrika
12
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
6
Dienstleistungsqualität
6
Kundenzufriedenheit
6
Service quality
6
AIDS
4
Advertising effects
4
Einzelhandel
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Emerging economies
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Emotion
4
Retail trade
4
Schwellenländer
4
Social Marketing
4
Werbewirkung
4
Beschwerdemanagement
3
Cause-Related Marketing
3
Cause-related marketing
3
Complaint management
3
Corporate reputation
3
Customer service
3
Financial services
3
Finanzdienstleistung
3
Firmenimage
3
Kundenservice
3
Markenführung
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Social marketing
3
Angst
2
Anxiety
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Dienstleistung
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Ethnic group
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Ethnische Gruppe
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Boshoff, Christo
2
Kühn, Stefanie
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Terblanche, Nic S.
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Journal of euromarketing
1
Journal of strategic marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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Three parties and the virtues of cause-related marketing : perceptions of businesses and consumers in an emerging economy
Terblanche, Nic S.
- In:
Journal of euromarketing
25
(
2016
)
1/2
,
pp. 19-33
Persistent link: https://www.econbiz.de/10011559347
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2
The lady doth protest too much : a neurophysiological perspective on brand tarnishment
Boshoff, Christo
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011524086
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3
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
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