PLOSCARU, Claudia- Cristina; MUNTEANU, Claudiu-Cătălin; … - In: SEA - Practical Application of Science (2014) 5, pp. 527-532
Integrating corporate governance into brand management is fundamental for protecting shareholders, considering the increasing importance of brands in firms’ performance and the dissociation between shareholders and managers in most large and medium firms. This paper designs a corporate...