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How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey; Woolley, Kaitlin - In: Journal of marketing research 61 (2024) 1, pp. 165-184
Persistent link: https://www.econbiz.de/10014584181
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An inspiring resource for developing personal branding phenomena
Khedher, Manel - In: The marketing review 15 (2015) 1, pp. 117-131
Persistent link: https://www.econbiz.de/10011407084
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When a student's "right to fail" harms the university brand : how a lack of guidance in experiential learning affects university-organization relationships
Bata, Michelle; Cox-Lanyon, Vickie; Davis, Micki; … - In: Journal of management education : the official … 43 (2019) 1, pp. 108-120
Persistent link: https://www.econbiz.de/10012007545
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The transnational promotional class and the circulation of value(s)
Aronczyk, Melissa - In: The Routledge companion to advertising and promotional …, (pp. 159-173). 2013
Persistent link: https://www.econbiz.de/10010197571
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Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro; Velasco, Carlos; Olier, … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
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Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand
Kim, Sooyun; Choi, Sunmee; Park, Geebum; Lee, Yeonjoo - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 598-613
Persistent link: https://www.econbiz.de/10012622611
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb; Carter, Erin Percival; McGraw, A. Peter - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
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The presentation of brand personality in English-Chinese brand name translation
Cui, Ying - In: International journal of market research 61 (2019) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10012171930
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Is this love that I'm feelin'?
Moussa, Salim - In: International journal of market research 61 (2019) 6, pp. 574-576
Persistent link: https://www.econbiz.de/10012172453