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Brand management
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Russell, …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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