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CSR actions, brand value, and willingness to pay a premium price for luxury brands : does long-term orientation matter?
Diallo, Mbaye Fall; Ben Dahmane Mouelhi, Norchène; … - In: Journal of business ethics : JBE 169 (2021) 2, pp. 241-260
Persistent link: https://www.econbiz.de/10012436733
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Is social media a passport to SMEs' foreign market entry?
Brandão, Amélia Maria Pinto da Cunha; Faria, Inês; … - In: Scientific Annals of Economics and Business 66 (2019) 2, pp. 253-265
Persistent link: https://www.econbiz.de/10012313631
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You ruined our love story, but I just cannot hate you : a moderation-mediation analysis of past experienced brand love and brand hate
Brandão, Amélia Maria Pinto da Cunha; Ribeiro, Bruno; … - In: International journal of consumer studies 47 (2023) 3, pp. 1126-1138
Persistent link: https://www.econbiz.de/10014250713
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"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha; Gadekar, Mahesh - In: International journal of event and festival management 14 (2023) 3, pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
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Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle; Richard, James E. - In: The journal of brand management : an international journal 26 (2019) 4, pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
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Entrepreneurship in marketing : socializing partners for brand governance in EM firms
Renton, Michelle; Richard, James E. - In: Journal of business research : JBR 113 (2020), pp. 180-188
Persistent link: https://www.econbiz.de/10012230461