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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Journal of marketing theory and practice
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Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
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Branding with political theories : an interdisciplinary approach
Yan, Tony
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 158-164)
.
2013
Persistent link: https://www.econbiz.de/10010191270
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Effective co-branding between two firms : a game theory perspective
Yan, Qiang
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 355-362)
.
2012
Persistent link: https://www.econbiz.de/10010191485
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Hedonic/functional, congruity between stores and private label brands
Lee, Dongdae
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice
16
(
2008
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3
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pp. 219-232
Persistent link: https://www.econbiz.de/10003735490
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