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Brand management
Innovation
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Innovation management
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Innovationsmanagement
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New product development
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Consumer behaviour
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Konsumentenverhalten
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USA
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Diversification
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United States
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Betriebliche Wertschöpfung
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Business start-up
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Film industry
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Filmwirtschaft
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Konsumgüter
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Kreativität
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Unternehmensfinanzierung
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Unternehmensgründung
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Value creation
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Competition
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Employee suggestion system
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Financial crisis
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Finanzkrise
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Personal Computer
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Personal computer
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Preismanagement
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Vorschlagswesen
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Bayus, Barry L.
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Brexendorf, Tim Oliver
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Keller, Kevin Lane
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver
;
Bayus, Barry L.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
Saved in:
2
Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.
;
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-547
Persistent link: https://www.econbiz.de/10011340286
Saved in:
3
Special topic section: Brand and innovation interdependency
Bayus, Barry L.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-609
Persistent link: https://www.econbiz.de/10011340289
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