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Extending brand quality : the role of goal congruence
Martin, Ingrid
;
Matta, Shashi
;
Stewart, David W.
- In:
Progress in economics research
8
(
2004
),
pp. 1-18
Persistent link: https://www.econbiz.de/10003747212
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2
Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
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