Similar Search Results

"Brandspeak" : metaphors and the rhetorical construction of internal branding

Müller, Monika - In: Organization : the critical journal of organization, … 25 (2018) 1, pp. 42-68

Persistent link: https://www.econbiz.de/10011857267

Relationship between self-concept and attitudinal brand loyalty in luxury fashion purchase : a study of selected global brands on the Indian market

Thakur, Anand; Kaur, Rupinderdeep - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 163-180

Brands can be helpful in strengthening a person’s identity. Hence, consumers use brands as instruments for reflecting their personal image and individual goals. The self-concept as a vital component of emotional aspects, boosts attitudinal loyalty towards a brand. The luxury fashion market of...

Persistent link: https://www.econbiz.de/10011540991

Uruguayan buyer behaviour : conspicuous versus inconspicuous consumption

Sachdev, Harash J.; Murphy, Micah; Belassi, Camila - In: International journal of business and emerging markets … 8 (2016) 1, pp. 67-93

Persistent link: https://www.econbiz.de/10011565199

Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel

Vigolo, Vania; Ugolini, Marta Maria - In: Journal of fashion marketing and management 20 (2016) 4, pp. 417-434

Persistent link: https://www.econbiz.de/10011551720

Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness

Kim, Dong Hoo; Sung, Yoon Hi; Um, Nam-Hyun - In: Journal of marketing communications 25 (2019) 5, pp. 535-552

Persistent link: https://www.econbiz.de/10012203334

Building resistance to brand switching during disruptions in a competitive market

Appiah, Dominic; Howell, Kerry E.; Ozuem, Wilson; … - In: Journal of retailing and consumer services 50 (2019), pp. 249-257

Persistent link: https://www.econbiz.de/10012114158

Symbolic consumption and Generation Y consumers : evidence from Thailand

Tangsupwattana, Wanrudee; Liu, Xiaobing - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 917-932

Persistent link: https://www.econbiz.de/10011796564

The self-concept life cycle and brand perceptions : an interdisciplinary perspective

Gonzalez-Jimenez, Hector - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 67-84

Persistent link: https://www.econbiz.de/10011741535

The impact of self-concept on brand image and loyalty with mediating role of the consumers' need for uniqueness theory

Najafi, Sepideh; Alvandi, Mohsen - In: International journal of business innovation and research 13 (2017) 4, pp. 519-537

Persistent link: https://www.econbiz.de/10011840486

Faith-filled brands : the interplay of religious branding and brand engagement in the self-concept

Liu, Richie L.; Minton, Elizabeth A. - In: Journal of retailing and consumer services 44 (2018), pp. 305-314

Persistent link: https://www.econbiz.de/10011904456