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Explaining Generation Y South Africans' love and satisfaction with Samsung phone brand using consumption value theory
Diniso, Chuma; Duh, Helen Inseng - In: Journal of African business 22 (2021) 4, pp. 564-577
Persistent link: https://www.econbiz.de/10012649913
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Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
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Measuring the sources and outcomes of customer-based brand equity in a service industry
Uford, Imoh; Duh, Helen Inseng - In: African journal of business and economic research : AJBER 16 (2021) 2, pp. 245-266
Persistent link: https://www.econbiz.de/10012816232
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Grocery retailer's brand performances from brand personalities and marketing offerings
Duh, Helen Inseng; Pwaka, Oliver - In: International journal of retail and distribution management 51 (2023) 13, pp. 101-122
Persistent link: https://www.econbiz.de/10014484195
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The trends of sustainability in the luxury fashion industry : a Triple Bottom Line analysis
Mok, Adrienne; Yu, Hong; Zihayat, Morteza - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 360-379
Persistent link: https://www.econbiz.de/10013410697