//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Assessing measure congruence i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Structural equation modeling
664
Strukturgleichungsmodell
628
Structural equation model
627
structural equation modeling
457
Consumer behaviour
226
Konsumentenverhalten
222
Structural Equation Modeling
137
Firm performance
98
Unternehmenserfolg
95
congruence
94
Congruence
92
Partial least squares
72
Supply chain
72
Lieferkette
71
Beziehungsmarketing
69
Relationship marketing
69
Customer satisfaction
66
Innovation
64
Kundenzufriedenheit
63
Brand image
62
Markenimage
60
Partielle kleinste Quadrate
58
Service quality
58
Dienstleistungsqualität
54
Innovation management
54
Innovationsmanagement
54
Theorie
52
Theory
52
Knowledge management
50
Markenführung
48
India
47
Wissensmanagement
45
Internet marketing
44
Online-Marketing
44
Quality management
44
Corporate social responsibility
42
Qualitätsmanagement
42
Advertising effects
39
Innovation adoption
39
more ...
less ...
Online availability
All
Undetermined
32
Free
6
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
research-article
1
Language
All
English
49
Author
All
Kankam, George
2
Kara, Selcan
2
Adubah, Daniel Ato
1
Agarwal, Atul Kumar
1
Aguado-Berenguer, Sergio
1
Ahmad, Ayyaz
1
Ahmed, Rizwan Raheem
1
Alguacil, Mario
1
Allan, David
1
Anand, Sandip
1
Aryeetey, Henry Okai
1
Ashfaq, Rafiya
1
Bagozzi, Richard P.
1
Bajpai, Naval
1
Banerjee, Asok Kumar
1
Batra, Rajeev
1
Baum, Matthias
1
Bhat, Savita
1
Biraglia, Alessandro
1
Brodie, Roderick J.
1
Butt, Muhammad Mohsin
1
Chakraborty, Uttam
1
Chani, Muhammad Irfan
1
Charlton, Aaron B.
1
Charnor, Isaac Tetteh
1
Chauhan, Ajay Kumar
1
Chun, Rosa
1
Cornwell, T. Bettina
1
Crisafulli, Benedetta
1
Datta, Saroj Kumar
1
Deependra Singh
1
Diwan, Saloni Pawan
1
Dąbrowski, Dariusz
1
Elsäßer, Marc
1
Fang, Shih Chieh
1
Fang, Shyh-Rong
1
Fiaz, Muhammad
1
Fon Sim Ong
1
Gautam, Vikas
1
Georges, Laurent
1
more ...
less ...
Published in...
All
Journal of business research : JBR
5
Journal of promotion management : JPM
3
Journal of business ethics : JOBE
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of product & brand management
2
Amfiteatru economic : an economic and business research periodical
1
Australian journal of management
1
Business & society
1
European Journal of Marketing
1
European journal of international management : EJIM
1
Future Business Journal
1
Global business review
1
Human resource management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economic research
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research
1
Journal of behavioral and experimental economics
1
Journal of business and economic analysis : (JBEA)
1
Journal of economics and business research
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of open innovation : technology, market, and complexity
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Market : review for marketing theory and practice
1
Marketing i menedžment innovacij : m&mi
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of business & industrial marketing
1
The journal of services marketing
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
48
Other ZBW resources
1
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer perception of brand personality : an empirical evidence from India
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Global business review
17
(
2016
)
2
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011583107
Saved in:
2
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
3
New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie
;
Holmes, Gary
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
Saved in:
4
The role of sponsorship fit for changing brand affect : a latent growth modeling approach
Mazodier, Marc
;
Quester, Pascale
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10010370723
Saved in:
5
What holds ethical consumers to a cosmetics brand : the body shop case
Chun, Rosa
- In:
Business & society
55
(
2016
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
Saved in:
6
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
7
Enhancing valuation: the impact of self-congruence with a brand on the endowment effect
Thomas, Veronica L.
;
Yeh, Marie
;
Jewell, Robert D.
- In:
Journal of behavioral and experimental economics
58
(
2015
),
pp. 178-185
Persistent link: https://www.econbiz.de/10011566138
Saved in:
8
Alliances between corporate and fair trade brands : examining the antecedents of overall evaluation of the co-branded product
Sénéchal, Sylvain
;
Georges, Laurent
;
Pernin, Jean-Louis
- In:
Journal of business ethics : JOBE
124
(
2014
)
3
,
pp. 365-381
Persistent link: https://www.econbiz.de/10010431389
Saved in:
9
The building blocks of luxury accommodation experiences : a meta-ethnographic synthesis
Manfreda, Anita
;
Presbury, Rajka
;
Richardson, Scott
; …
- In:
Tourism management perspectives : TMP
41
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209406
Saved in:
10
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->