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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
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2
Differentiated marketing strategies between strategic groups in Greek food industry
Notta, Ourania
- In:
International journal of computational economics and …
5
(
2015
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011317313
Saved in:
3
The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship
Koronaki, Eirini
;
Kyrousi, Antigone G.
;
Panigyrakis, …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 406-413
Persistent link: https://www.econbiz.de/10011815585
Saved in:
4
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
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