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~subject:"Brand management"
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Brand management
Gender
28,921
Geschlecht
26,266
Social Web
20,117
Social web
20,113
gender
6,493
Online-Marketing
5,874
Internet marketing
5,785
Weibliche Arbeitskräfte
5,517
Women workers
5,497
Konsumentenverhalten
5,340
Consumer behaviour
5,335
Lohnstruktur
4,419
Wage structure
4,405
Geschlechterdiskriminierung
3,760
Gender discrimination
3,727
Women
3,717
Frauen
3,540
Soziales Netzwerk
2,641
USA
2,586
United States
2,522
Social network
2,470
Deutschland
2,313
Gleichberechtigung
2,292
Germany
2,274
Gender equality
2,257
Viral marketing
2,208
Virales Marketing
2,207
Beziehungsmarketing
2,135
Relationship marketing
2,135
social media
2,093
Weibliche Führungskräfte
2,042
Women managers
2,030
Schätzung
1,968
Social media
1,965
Estimation
1,918
Electronic Commerce
1,904
Experiment
1,902
Markenführung
1,874
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1,823
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Loureiro, Sandra Maria Correia
12
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Burmann, Christoph
8
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Rahman, Zillur
8
Kucharska, Wioleta
7
Melewar, T. C.
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Ko, Eunju
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vrontis, Demetris
6
Azar, Salim L.
5
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Herrmann, Andreas
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Khan, Imran
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Ozuem, Wilson
5
Popp, Bastian
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
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Springer Fachmedien Wiesbaden
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1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Projekt Verlag
1
Springer International Publishing
1
Université Paris-Dauphine (Paris IX)
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
108
The journal of product & brand management
62
The journal of brand management : an international journal
59
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
24
International journal of advertising : the review of marketing communications
20
Journal of marketing management : MM
20
Business horizons
19
Marketing intelligence & planning
18
Journal of internet commerce
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Psychology & marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing
15
Cogent business & management
13
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Springer eBook Collection
13
Asia Pacific journal of marketing and logistics
12
Technological forecasting & social change : an international journal
12
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of consumer studies
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of global marketing
11
Journal of promotion management : JPM
11
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of hospitality management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of the Academy of Marketing Science
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
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ECONIS (ZBW)
1,867
RePEc
2
Showing
1
-
10
of
1,869
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date (newest first)
date (oldest first)
1
The influence of user participation in social media-based brand comunities on brand loyalty : age and
gender
as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
2
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do
gender
differences matter?
Rialti, Riccardo
;
Zollo, Lamberto
;
Pellegrini, …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
Saved in:
3
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of
gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
4
Brand
gender
and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
;
Azar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
Saved in:
5
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
6
Bridging the gap between brand
gender
and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
7
Brand community motives and engagement : the impact of
gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
8
Understanding the ties between brand
gender
and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
9
Gender
differences in the perception of motivations for consumer's online brand-related activities and their impacts on instagram
Nastisin, Ludovit
;
Jura, Anton
;
Fedorko, Richard
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 86-93
Persistent link: https://www.econbiz.de/10013277507
Saved in:
10
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
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