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The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye; Lee, Jaejin; Kim, Soojin - In: Journal of marketing communications 23 (2017) 5, pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
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Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin; Kim, Jihye; Kim, Eunice - In: Journal of promotion management : JPM 23 (2017) 5, pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
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Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion
Krishna, Arunima; Kim, Soojin - In: Journal of business research : JBR 137 (2021), pp. 267-277
Persistent link: https://www.econbiz.de/10012665714
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The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung; Kim, Soojin - In: Psychology & marketing 39 (2022) 4, pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
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"I'll stand by you" : understanding customers' moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
Kim, Soojin; Krishna, Arunima - In: Journal of marketing communications 28 (2022) 7, pp. 745-767
Persistent link: https://www.econbiz.de/10013493041