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Role of airline promotion activities in destination branding : case of Dubai vis-à-vis Emirates Airline

Al Saed, Rashad; Upadhya, Amitabh; Abu Saleh, Mohammad - In: European research on management and business economics 26 (2020) 3, pp. 121-126

consumers and envied by competitors, its national carrier, Emirates Airline, has made a substantial contribution to Dubai …'s brand image. The study then creates a conceptual model of destination attributes, brand image and airline promotional …

Persistent link: https://www.econbiz.de/10012308016

Brand relationship between global airline alliances and their member airlines

Chung, Yi-Shih; Feng, Cheng-min - In: Journal of air transport management 55 (2016), pp. 222-233

Persistent link: https://www.econbiz.de/10011547866

The Customers’ Brand Identification with Luxury Hotels : A Social Identity Perspective

Camilleri, Mark Anthony - 2019

This study relies on the social identity perspective to explore the relationships between the consumer-brand identification (CBI) construct and the customers' satisfaction, commitment, trust and loyalty toward hospitality brands. The methodology included a confirmatory factor analysis (CFA) that...

Persistent link: https://www.econbiz.de/10012892026

Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance

Kassir, Ali Mohammad - In: EuroMed journal of management : EMJM 6 (2024) 1, pp. 72-99

Persistent link: https://www.econbiz.de/10014490987

Airline marketing and management

Shaw, Stephen - 1999 - 4th ed

Persistent link: https://www.econbiz.de/10001396593

Airline marketing and management

Shaw, Stephen - 1987 - 2. ed., repr.

Persistent link: https://www.econbiz.de/10000548568

Brand strategy in airline mergers : simulation examples with Delta and Northwest

Yamamoto, Ryohei - In: Current Issues in Public Utilities and Public Policy : …, (pp. 203-230). 2023

Persistent link: https://www.econbiz.de/10013548987

The resurgence of Air India brand under Tata Group's leadership : revitalizing legacy skies

Darda, Pooja; Gaur, Sanjaya Singh - In: Marketing Cases from Emerging Multinational Enterprises …, (pp. 11-20). 2024

Persistent link: https://www.econbiz.de/10015175795

From Asian premier airline to trouble airline : rebranding for revival of Pakistan International Airlines

Zafran, Muhammad - In: Middle East journal of management : MEJM 12 (2025) 1, pp. 1-45

Persistent link: https://www.econbiz.de/10015326088

IndiGo Airlines brand crisis : assault on passenger goes viral

Sharma, Ruppal Walia - In: Asian journal of management cases 19 (2022) 1, pp. 54-63

Persistent link: https://www.econbiz.de/10013162510