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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola; Sicilla, María; Lopez, Manuela - In: The journal of product & brand management 24 (2015) 6, pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
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Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian; Swaminathan, Vanitha; Brooks, Gillian - In: Journal of marketing 83 (2019) 5, pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun; Kim, Jaewook; Tang, Liang - In: Journal of hospitality marketing & management 26 (2017) 4, pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
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Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen; Schnittka, Oliver; Sattler, Henrik; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
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The role of social network websites in the consumer-brand relationship
Park, Hyejune; Kim, Young-kyung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças; Sincorá, Larissa Alves; … - In: Journal of internet commerce 20 (2021) 4, pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278