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The effect of private brands on leveraging service quality and satisfaction
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: Services marketing quarterly 35 (2014) 3, pp. 222-235
Persistent link: https://www.econbiz.de/10010401580
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Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin; Mostafa Rasoolimanesh, S.; Rahmani, … - In: Journal of hospitality marketing & management 31 (2022) 6, pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.; Elsotouhy, Mohamed; Aziz, Mariam Ashraf - In: International journal of contemporary hospitality management 36 (2024) 4, pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
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How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Chang, Kuo-Chien; Cheng, Yi-Sung - In: International journal of hospitality management 115 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014487569
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Brand prestige and the mediating role of word of mouth in the fast food industry
Jalal Rajeh Hanaysha; Pech, Richard Jan - In: Global business review 19 (2018) 6, pp. 1494-1514
Persistent link: https://www.econbiz.de/10011982837
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Shopping behaviour and consumer choice in branded vegetarian food restaurants
Catherine, S.; Magesh, R. - In: International journal of economic research 12 (2015) 2, pp. 431-437
Persistent link: https://www.econbiz.de/10011419848
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Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye; Huang, Shuyue; Choi, Hwansuk Chris; Morrison, … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
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How Does the Brand’s Perceived Ethicality Influence Customer Loyalty and Positive Word-Of-Mouth in Service Brands of Pakistan? A Comparative Analysis of Bank, Restaurants, and Tele...
Kanwal, Nazish; Siddiqui, Danish Ahmed - 2021
, Restaurants, and Telecom, the hypothesized structural model is tested using Confirmatory factor analysis and structured equation … effect, image, trust, Affective commitment, and perceived quality in all three sectors. Restaurants seem to have a more … three sectors. The brand effect has a positive impact in the case of restaurants, whereas, Perceived Quality has a …
Persistent link: https://www.econbiz.de/10013249760
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The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo; Kim, Heather Markham; Joo, Kyu-Hyeon; … - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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Customer lifetime value : the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants
Dandis, Ala' Omar; Al Haj Eid, Mohammad Badi’; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2526-2546
Persistent link: https://www.econbiz.de/10014458533