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Brand management
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Markendialog <13, 2009, Berlin>
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Springer International Publishing
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Journal of business research : JBR
102
The journal of brand management : an international journal
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The journal of product & brand management
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Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
29
Journal of marketing communications
21
Journal of marketing management : MM
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Business horizons
19
International journal of advertising : the review of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing intelligence & planning
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Journal of internet commerce
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Springer eBook Collection
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Cogent business & management
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
SpringerLink / Bücher
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Journal of fashion marketing and management
13
Technological forecasting & social change : an international journal
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Asia Pacific journal of marketing and logistics
12
Psychology & marketing
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European Sport management quarterly : ESMQ
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic marketing and retailing : IJEMR
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Journal of strategic marketing
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Springer Proceedings in Business and Economics
11
European journal of marketing
10
International journal of consumer studies
10
Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
10
Marketing theory
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
1,891
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1
Managing brands in the platform economy : an integrated perspective
Schumacher, Martin
-
2021
Persistent link: https://www.econbiz.de/10012671307
Saved in:
2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
3
Virtuelle Markenwelten : Bestandsaufnahmen am Beispiel von Second Life
Adams, Oliver
;
Mosner, Thomas
;
Kemmer, Daniela
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 505-517)
.
2008
Persistent link: https://www.econbiz.de/10003743664
Saved in:
4
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
5
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
6
Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth
;
Johnson, Johney
- In:
Colombo business journal : international journal of …
12
(
2021
)
2
,
pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
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7
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
8
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
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9
Markenmanagement im Web 2.0 und Web 3D am Beispiel von Mercedes-Benz
Göttgens, Olaf
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 211 - 229)
.
2008
Persistent link: https://www.econbiz.de/10014559562
Saved in:
10
Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
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