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No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
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Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu; Guesalaga, Rodrigo - In: Psychology & marketing 34 (2017) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
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Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu; Warlop, Luk; Samuelsen, Bendik Meling - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
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Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta; Dimitriu, Radu; Singh, Jaywant - In: Industrial marketing management : the international … 89 (2020), pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
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Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu; Warlop, Luk - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031