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Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
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Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas; Guo, Xiaoling; Klauser, Ferdinand; … - In: Journal of business research : JBR 82 (2018), pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
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"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong; Guo, Xiaoling - In: Journal of retailing and consumer services 73 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303117